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This week a guest blog on Not Exactly Rocket Science makes a useful distinction between getting an ‘outside perspective' and an ‘opposing view'. Written by Ivan Oransky, executive editor at Reuters Health and a medical journalism teacher at New York University, How to avoid “he-said-she-said” science journalism offers tips on getting valuable additions to a story, and a few examples. From the researcher's point of view, it's a useful thing to remember when you are writing your own press releases. Think about who else in this field is going to say that your findings are wrong, and tackle their arguments head-on. Tell the journalist up front which researchers think differently, why they do so, and why you think they are wrong. You might just prevent the appearance of a token and misleading ‘opposing view' in an article about your work.


