These are the F.A.Q.s from the DreamWalk site: Q. What is DreamWalk? A. Put simply, DreamWalk is a mobile treasure hunt. Businesses place free giveaways on the DreamWalk map for mobile device users to collect.. It's that easy! Q. Are the giveaways real? A. Yes. The giveaways on the DreamWalk map are real and have been reviewed and approved by DreamWalk staff. Of course there will always be some fakes that slip through the cracks so we can't guarantee the authenticity of every giveaway on the map, but we will remove any giveaway that is not being honored promptly and we encourage anyone who comes across one to report it to us at immediately usng the report link in the DreamWalk application or by emaling us at abuse@dreamwalkmobile.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Q. How do I collect the giveaways? A. While running the DreamWalk application on your mobile device, all you have to do to collect a giveaway on the DreamWalk map is to physically move to the location of the Giveaway. Your location is updated via GPS and when you walk into the prize you will be alerted by DreamWalk and asked if you would like to pick the prize up. There are three different Prize formats, Instant prize (star icon), Collector Stamp (Stamp Icon) and Treasure Hunt (? icon). Each format requires the user to follow a certain proceedure to collect the prize. The Instant Prize format is the simplest. Once a user walks into a small prize they are asked if they would like to pick it up and it is then added to the user's Prize Bag for redemption. A Collector Stamp prize requires the user to collect a series of stamps from different map locations in order to claim the prize. Each stamp contains a letter and they are stored in the User's Stamp Album. Once all the letters for a Collector Stamp prize have been collected, the prize will be trasferred to their Prize Bag for redemption. The Treasure Hunt format requires the user to find, follow and solve a series of clues in order to claim the prize. Only the first clue is visable on the DreamWalk map, so finding the other clues can be easy or difficult depending on the clues given. Q. How do I redeem prizes and giveaways? A. It's easy. When you collect a prize it will be added to your Prize Bag in the DreamWalk application. To redeem the prize just click on it from within your Prize Bag and you will be guided the rest of the way. Usually it is as easy as just showing a promo code to the cashier at the relevant store or emailing your address to the company so they can send you the prize. For digital prizes such as MP3s or games, redemption is as easy as clicking on a download link. Q. What's in it for the businesses giving away all this free stuff? A. There are so many benifits in giving away free products that we cant possibly list them all, but here are some of the biggest benifits: In these tough financial times, giving away free samples of a product can attract new customers who normally wouldn't have the money to try it. If someone likes the free sample there is a good chance they will buy it in the future. By placing free giveaways at the GPS location of a business on the DreamWalk map, business owners can attract customers into their stores where they can then upsell them. The promotional value of free giveaways is enormous. Giveaways get brands or products out into the public eye and even attract media attention. Try placing a free car on the DreamWalk map and see how long it takes to show up in the news! Giving away quality products or information can build customer trust. Once the customer trusts a particular brand or company they will be more likely to purchase from them in the future. Giving away free products can be a great way to build mailing lists. In DreamWalk, the prize redemption process may require the user to submit thier contact details to the business in order to claim the prize. There are many, many more great reasons to give away free products. Visit these links to learn more: NineMSN Money - Make it free, make money Squidoo - Marketing with free giveaways FrugalMarketing The Value of Free, Giveaway Marketing Wikipedia - Freebie Marketing Buzzle - How to Build a List Using Free Giveaway Events ROI - The power of 'freebies' in marketing Freebielist.com - The Rise in Popularity of Freebies For specific ways DreamWalk can help your business visit our DreamWalk Ideas Page or check out our user forums. Q. What do I need to be able to use DreamWalk on my mobile device? A. All you need is a handset capable of running the DreamWalk application. Go to the Download page for a list of supported handsets and link to download the free application. Q. How do I place giveaways on the DreamWalk map? A. To place prizes and giveaways on the DreamWalk map you first need to sign up for a DreamWalk account. Signing up is easy and free! Once you have signed up you can then begin placing prizes and we'll even give you $25 in free DreamWalk credits to help get you started. That's enough to display up to 2500 ads to mobile users! Q. Can you help me with the prize placement process? A. Sure. Just click on one of the following video tutorials. They will run you through the entire process step by step. If you would prefer for us to do the whole thing for you, simply sign up for a Pro Account for just $8.95 per month or upgrade your Standard Account. Once you have a Pro Account you can email us your campaign details or advertising objectives to advertise@dreamwalkmobile.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll take care of the whole thing, from the DreamWalk marketing plan to the placing of prizes and even the graphic design of your ads if you'd like.* (Our graphic design service is cheap, but not free.) Video Tutorials: Placing Small Prizes Placing Collector Stamp Prizes Placing Treasure Hunt Prizes Q. How much does it cost? A. Your DreamWalk client account is charged every time one of your ads/prize points is viewed by a mobile device user. The amount depends on the popularity of the map location. For example, a prize placed out in the middle of the Sahara Desert will cost a lot less than one placed in busy Times Square NY. The exact amount will be displayed to you when you are placing your prizes. This will help you determine where is the most cost effective location for your prize point. Having said all that, the vast majority of map locations will currently only cost you 1 cent per ad view, making DreamWalk one of the cheapest mobile advertising platforms around. DreamWalk also has one of the highest conversion rates of any known advertising format. Plus, we give you $25 in free ad credits when you sign up, that's up to 2500 ad views for FREE! Q. How can I tell how many times my ads are being viewed? A. From your My Account page you can view all types of statistics like ad views, prizes picked up, prizes redeemed, prize point costs etc. You can also move prizes, cancel prize campaigns and change campaign details. We also send out monthly activity reports to all our clients. Q. What advantages does DreamWalk have over other mobile advertising platforms? A. There are many advantages to using DreamWalk over our competitors. Here are some: Low cost - Extremely low cost per impression compared with other advertising platforms. At the current 1 cent minimum, the cost is virtually negligable. On top of that we give you $25 in free ad credits just for signing up. Location-Based - DreamWalk ads are location-based, meaning that they are displayed to consumers when they are in the ideal position to make a purchase. Location-based ads are far more effective than non location-based ones. Interactivity - DreamWalk ads are interactive. Consumers actually physically interact with your ads and even go out hunting for them! What other platform can say that? Ads people like - Everyone loves free stuff and that's what DreamWalk is all about. Everything on the DreamWalk map is absolutely free and consumers actually look forward to viewing our ads. Fun - DreamWalk is the original and only mobile treasure hunt. Try it out for just 5 minutes, we guarantee you'll be hooked! Q. Can I place anything I want on the DreamWalk map? A. No. Only prizes, samples and giveaways that are of real value to users are permitted. Please read the DreamWalk Rules & Guidelines for more information about what you can and can't advertise using DreamWalk. Q. My prizes don't show up on the Prizemap. Why? A. There are a few different reasons your prizes might not show up on the Prizemap. They have not yet been approved by DreamWalk. Approval usually takes from 24-48 hours. Your ad campaign was deemed unsuitable for DreamWalk. In this case you will be sent an amail explaining the reason. Your campaign has expired. Keep track of your campaign expiration dates from your "My Account" page. If your campaign is in Treasure Hunt format, only the first prize point will be visible on the Prizemap. The other prize points will be invisable and must be found by users. Your daily prize limit may have been exceeded. This limit is set when creating a campaign and can be adjusted from your "My Account" page. You may not have sufficient credits to display your prizes on the Prizemap. Please add credits via your "My Account" page. You may have given away the total number of prizes you set when creating the prize campaign. Q. What do I do with the Promo Code I recieved after I finished placing my prizes? A. This promo code is of particular importance for prizes that are redeemed In-Store. As soon as you recieve your DreamWalk promo code you should add it into your P.O.S. system and set the cost of that particular product to zero (0). This way whenever a user presents a prize to your cashier for redemption, it will be recorded by your P.O.S system and your staff will know exactly what product to give them and that it is free of charge. Please refer to the instruction manual for your P.O.S. system if you are not sure how to add promotional codes. Q. What do I do when someone redeems one of my prizes or giveaways? A. It all depends on what the redemption method is. For In-store redemptions, your cashier must enter the promo code displayed on the user 's mobile device screen into your P.O.S. system then press the "OK" or "Done" button on the mobile device to ensure that the prize is deleted from the user's Prize Bag. Then just give them the prize. For E-Mail redemptions you should first confirm the authenticity of the prize redemption by comparing the User number in the email with the User numbers in your "recent mobile user activity" section for that particular campaign on your "My Account" page. If the user number exists in the "recent mobile user activity" and the redemption date closely matches the email sent date, then it is fairly safe to say that the redemption is authemtic and you should mail the prize out to them as soon as possible. For Digital Download redemptions you dont really have to do anything except maintain your website containing the download link. The site should be optimized for mobile devices. Q. I don't have a PayPal account, can I purchase DreamWalk credits without one? A. Yes. Enter the number of credits you wish to purchase then click "Pay Now". You will be redirected to a PayPal payment page where you can choose to log in to your PayPal account, or, on the left hand side of the page there is an option that says "Don't have a PayPal account? Use your credit card or bank account (where available). Continue" Click Continue and you can pay for your DreamWalk credits using a credit card or bank card. This option is not available in some areas due to security reasons. Still having trouble? Check the DreamWalk User Forums by clicking here or, if all alse fails, send us an amail to help@dreamwalkmobile.com