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GROU.PS is a social groupware platform that allows people to come together and form interactive communities around a shared interest or affiliation. The functionality of any online group is limited only by the members' collective imagination and ambition. The GROU.PS platform is used to create a wide variety of community sites, including online gaming forums, e-learning classrooms, fan clubs, charity fundraising campaigns, college alumni societies, and event planning portals. In short, any organization seeking to aggregate and organize people online can greatly improve its effectiveness, engagement and appeal by migrating to the GROU.PS platform. By giving any user the ability to create an easy-to-use, yet powerful, social network, GROU.PS is propelling online collaboration, communication and content sharing in a new socially aware direction.