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Dana Weber’s recipe for library marketing success: Creating Buzz Ingredients:Influential usersOne-click participationContent worth sharingDirections:Identify your influential users. These are the people who participate on your site and pass it along to their friends. Use your web analytics or simply make note of commentators and see if you can create a marketing segmentation.Make it easy for people to pass along what they like! Can they subscribe for updates with a single click? Are there clear links to your social media sites? Ask a co-worker to go through your site as a user and share a few interesting things they find with you. Have them record any problems during their odyssey and get them fixed.What do you offer that’s worth sharing? Ask this question every week and then answer it by finding out how your users answer it. What do they comment on? What do they share? What gets the most participation? The NY Times looked at what their users like to pass along and they were surprised. You may be, too. For more ideas about Marketing 2.0, see 10 Essential Rules for Brands in Social Media by Taddy Hall: http://adage.com/digitalnext/article?article_id=142907Do you have a marketing recipe that engages your users? Send it to me and I will share it with our users! d.weber@elsevier.com.Dana Weber’s recipe for family cooking fun: Cheesy BroccoliDo you have a super influencer in your family? My son, Jack, is the one who can influence the rest of us to give something a try. Once I had him eating his broccoli (with this recipe) his sister fell into line.Ingredients:2 cups of steamed broccoli florets1 Tbsp of flour1 Tbsp of butter? cup of milk? tsp of nutmeg1 cup of shredded cheese (cheddar or jack are both nice)Directions:Melt the butter in a small pan over a low/medium heat and then add the flour. Stir constantly until it bubbles, puffs, and gets slightly brown. Then add the milk and the nutmeg, turn the heat up to medium, and continue to stir. After the milk mixture begins to thicken (like cream) add the shredded cheese and turn off the heat. Stir until the cheese has melted and you have a nice cheesy sauce to pour over the broccoli!~Posted by Dana Weber, Library Connect Marketing Intern, Elsevier, San Diego; d.weber@elsevier.com Week 7: Cooking with Dana: Recipes for Library Marketing Success & Family Cooking Fun


